Sunday, May 11, 2008

Bigger doesn't always mean better, so smaller shouldn't either.

With OS X, the early iPods, and-new look Powerbooks and iMacs, Apple took the aesthetic edge in the electronics market.  They realized their customers were willing to pay an extra few hundred to avoid band-aid colored products. 

Apple's pitfall was the iPod mini.  For a 75% cut in storage space and a 10% cut in cost, you and your spoiled friends could make rainbows of mp3 players.  This is when Apple learned that their customers didnt just have a malleable concept of value, they had no concept of value whatsoever.  For every $10,000 machine sold to graphic designers, web developers, film editors, etc., was a handful of trust fund babies, gifted with a Volkswagen's worth of hardware to run Safari and iChat simultaneously.  To their credit, some of these wunderkinds did grow prolific in GarageBand and iMovie:




Now with graphic abortions like the iPod touch and Macbook air, Apple, Inc. is treading into unforgivable territory.  Today at WWDLDC, Steve Jobbs and his marriage to nanotechnology have become fully integrated into the latest version of Mr. Dean's list.  

Steve Jobbs can stick the iPod nano straight up his ass.  I'm seriously:




"It's so small, oh my god!"
I'm also impressed- Apple has engineered a product that I can lose in my pocket.  The first iPod was great because it was about the size of a deck of cards, or a pack of cigarettes.  It's harder to misplace things like your gun or wallet because you know where they are at all times, and notice immediately when they're missing.  I don't want a cracker sized $500 sitting in my pocket.  Some people say arguments like mine stem from overcompensation.  Well regrettably, I've seen the countless naked men with Levi's jeans painted on their legs, nodding to their earbuds and smoking cigarettes, and no one's making Mark Whalberg jealous.    

Steve Jobbs' bite-size fantasy is emasculating our generation.  Today's Apple fanatic couldn't fit a firstgen iPod into their pants pockets without tearing several seams.  Apple products, along with their owners, have become obnoxiously thin, lightweight, and delicate.  They dress themselves up so much they're afraid to get dirty; they're pussies.  In the same way that not everyone wants Kate Moss, I like some weight behind my iPod.  And if you throw on some sweatpants and really breathe,  you might realize that the tightest seam in your designer jeans is sewn of Steve Jobbs' firm grip.    

Enhance electronics.

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